Wood can contribute to a project’s sales proposition and create warm, beautiful environments that appeal to a new generation of eco-minded employees, residents, and occupants. Some builders and developers have reported higher sales, rental, and/or lease rates for wood buildings compared to similar non-wood structures.
Valued for its natural beauty, strength, and versatility, wood offers endless possibilities in architecture and design. Conveying warmth and sophistication, it can be used as a load-bearing structure and an interior finish material. Mass timber construction is capturing the imaginations of leading building and design professionals, who continue to evolve and advance its potential.